Public Advocacy & Representation

Public advocacy has evolved from personal connections to a structured and methodological approach, where information gathering and offering, awareness raising and publicity as well as political and financial support are used as strategic tools to rally support from different stakeholders.

Influencing policy makers and the notion of “open to public influence” lies at the very heart of the European Union, given its sui generis structure and multi level governance system. This public contribution to law-making has been pivotal in rendering laws and decisions at the European level balanced and time-tested. That is why public advocacy, serving at the core of this giant regulatory machine, has become ever more important in any stakeholder’s relationship with the EU.

Access is the sine quo non when working with the European Union. Gaining access is, however, but the first step and does not necessarily translate to having one’s messages taken on board. The next and major step is to actually employ the advantage of access and ensure that your messages are listened to, by using the appropriate channels of influence.

At EUROHUB, we help you to capitalize on access opportunities, providing you with:

  • Strategic counsel
  • Liaison in Brussels
  • Access to Networks
  • Representation vis-à-vis EU institutions
  • Representation vis-à-vis European and international networks
  • Monitoring and reporting

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Public Advocacy & Representation
Why is it important to be represented in Brussels?

Brussels is the capital of the European Union. 80% of the laws that EU member states have to comply with are made in Brussels. Brussels-based law making affects not only EU member states but also candidate countries and all parties wishing to trade with the EU. Thoroughly knowing these laws and furthermore, actively contributing to the legislation process allows shareholders both to secure a voice in the EU setting and the opportunity to shape their interests and strategies accordingly.

Secondly, Brussels is an international hub where approximately 70% of all institutions from around the world are represented. Therefore, it is a perfect setting to conduct international business and foster investments.

Thirdly, Brussels is an information hub. Being represented in Brussels means that you can access first hand information before anyone else, giving you the insight to make sound decisions.

What will an institution gain from being represented in Brussels?

First and foremost, being represented in Brussels gives you access to the European institutions. Engaging policy makers provides you with first hand insight and information. Engaging with them face to face makes your message reach the EU through a direct channel. 

Secondly, information is your capital in Brussels. The whole notion of ‘lobbying’ is based on sharing expert information and gaining access to the institutions. Given the limited capacity of the European Commission to conduct research for the needs of a whole continent, this information is provided by representations and public advocates. Whilst doing so, public advocates are free to share their points of view and visions on how proposals would be of greater value to the EU as a whole with its diverse constituencies.

Thirdly, being represented in Brussels means a direct open communication channel not just to the EU but also to a broader international network of multinational corporations and other international organizations linked to the UN and NATO. Furthermore, a representation in Brussels is a direct link to over 380 Think Tanks, 300 International NGOs,

37 Chambers of Commerce, amounting to approximately 6000 Accredited Institutions.

How are public or private entities represented in Brussels?

Representation in Brussels is usually through:

  1. Own Representative Bureau
  2. Umbrella Organizations & Associations
  3. Consultants

What do representatives do?

The working definition of “representation” varies from one institution to another depending on their vision, needs and targets. Therefore it is difficult to melt them in a single pot. However, representation may take following forms, to name a few:

  1. Providing a point of contact
  2. Information gathering and reporting
  3. Providing information to HQ on developments in the EU and target institutions in line with their interests
  4. Providing the EU institutions information on the developments and policy recommendations of the HQ
  5. Supporting and assisting HQ in their affairs and contacts in Brussels, such as meetings, events, networking or business visits
  6. Preparation of visits and events, etc.
  7. Public Relations

Why is it important to monitor EU legislation?

Monitoring EU legislation is imperative for all those who have any sort of relation with the EU, be it trade be it political. This not only involves the member states but all countries and their institutions public or private, business or NGO. Monitoring legislation means knowing what’s going to happen next. This knowledge will give you the chance to adapt, whether strategize in influencing or merely change your production methods or products so they fall in line with EU standards in order to continue trading. Monitoring the EU is not just essential in strategizing for the future but also the most cost effective method for businesses that trade with or within the EU.

Why is it important for non-EU countries?

Monitoring EU legislation means first hand information about EU policies and standards. Businesses who trade with the EU or in EU countries but do not monitor EU legislation risk great losses if they are not aware of the changes in standards. Lack of such information might mean production transformation in a very short space of time at great costs, or even total loss to a business if there is no such capacity to adapt.


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